Block Entertainment/Bad Boy Records has been Diddy's pipeline for fresh Atlanta talent. Following on the heels of last year's pop sensation Yung Joc, Gorilla Zoe brings a raspy, gravelly voice, gruff persona and allegiance to the streets that seem to have no business on the airwaves. But Zoe's charisma and wit, added to production ranging from bouncy ("Hood N*gg*") to soulful and melancholy ("I Know"), gives him appeal beyond just another rapper who's real.