Über Master P
As the general of No Limit Records, Master P has been a major force in bringing southern hip-hop into the national spotlight. With chart-topping hits "Mr. Ice Cream Man" and "Make Em' Say Ugh!" he went from a local hero to a superstar. His camp's rowdy Dirty South Gangsta Rap anthems have spread like wildfire and his label is one of the most powerful and influential in the industry.