During the first half of the '80s, ABC's catchy, synth-driven Dance Pop scored a number of chart hits around the world, although the band's popularity was strongest in their native Britain. Frontman Martin Fry's pin-up looks lent him to glossy teen mags and MTV audiences ready to devour the next big thing. That, coupled with ABC's R&B-influenced Synth Pop (featuring strong hooks and memorable choruses) resulted in a one-two combination that knocked audiences out. For a while, anyway. ABC's popularity waned with the passing of the decade.